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October 27, 2005
By: TOM BRANNA
Procter & Gamble’s Old Spice, as well as Dodge and Boost Mobile have signed agreements with Ripe Digital Entertainment to participate in the new entertainment network, which features short programming for males 18-34 and a proprietary Immersive Advertising (patent pending) model. Advertising for these companies will be integrated across RipeTV programming appearing on all three distribution methods including Comcast On Demand digital cable as well as broadband and mobile devices. Utilizing RipeTV, P&G will extend its “After Hours”-themed campaign in a deal struck by its media agency, MediaVest New York.
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